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Fans finish it, memes sell it, ugly wins it

Oct 17, 2025

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6 min read

Fans finish it, memes sell it, ugly wins it

When giving up control is the smartest move a brand can make

Shachar Aylon
Shachar Aylon
11 Zlatans, 5 rings, 15 years waiting

Oct 10, 2025

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6 min read

11 Zlatans, 5 rings, 15 years waiting

Three stories about what happens when brands actually listen to their communities (and go way overboard)

Shachar Aylon
Shachar Aylon
Half a logo, dystopian parks, surveillance mirrors

Oct 3, 2025

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6 min read

Half a logo, dystopian parks, surveillance mirrors

When art stops being something you watch and becomes something you feel

Shachar Aylon
Shachar Aylon
Rigged games, rolling art, safe phones

Sep 26, 2025

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6 min read

Rigged games, rolling art, safe phones

The objects that expose our values: unattainable prizes, disappearing creativity & digital anxiety

Shachar Aylon
Shachar Aylon
Walk or leave, call to sleep, wait a century

Sep 19, 2025

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5 min read

Walk or leave, call to sleep, wait a century

Three brands that make you work for it: treadmill screenings, sleepy hotlines & generational patience

Shachar Aylon
Shachar Aylon
Cameras roll, cookies crumble, chaos calls

Sep 12, 2025

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5 min read

Cameras roll, cookies crumble, chaos calls

No scripts, no polish, no second chances: three stories of beautiful creative mess

Shachar Aylon
David Hampian
Shachar Aylon, +1
ASCII pirates, microscopic doodles, AOL logs off

Sep 5, 2025

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6 min read

ASCII pirates, microscopic doodles, AOL logs off

The humans behind the machines: tiny artists, digital rebels & the last of the patient internet users

Shachar Aylon
Shachar Aylon
Survive snakes, camp loud, don't pet bears

Aug 29, 2025

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6 min read

Survive snakes, camp loud, don't pet bears

Outdoor edition: one brand gets bit, one gets loud, and one wonders if we deserve nature at all.

Shachar Aylon
Ryan Andrist
Shachar Aylon, +1
Billboards lie, armpits bloom, gods dance

Aug 22, 2025

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5 min read

Billboards lie, armpits bloom, gods dance

This week: fake IPOs, wearable spiritualism, and a whole lot of armpit hair.

Shachar Aylon
Shachar Aylon
Readers as artists, Shaq as sculptor, Bob Ross as mystery

Aug 15, 2025

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5 min read

Readers as artists, Shaq as sculptor, Bob Ross as mystery

Turns out readers are artists, athletes are sculptors, and Bob Ross painted 1,000+ works we've never seen

Shachar Aylon
Shachar Aylon
Dubai pancakes, font sandwiches, meatless identity crisis

Aug 8, 2025

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6 min read

Dubai pancakes, font sandwiches, meatless identity crisis

Food is now content, branding is absurd, and nothing tastes like it should.

Shachar Aylon
Shachar Aylon
Feel cute, feel helpful, feel everything

Aug 1, 2025

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6 min read

Feel cute, feel helpful, feel everything

When brands get personal: Life-saving gum, star-shaped zit patches, and a pop idol's pleasure toy.

Shachar Aylon
Shachar Aylon
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Three Curious Things

Three Curious Things

Smart ideas from branding, culture, and art. Every Friday. Lightly unhinged. Never boring.

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