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Dubai pancakes, font sandwiches, meatless identity crisis

Aug 8, 2025

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6 min read

Dubai pancakes, font sandwiches, meatless identity crisis

Food is now content, branding is absurd, and nothing tastes like it should.

Shachar Aylon
Shachar Aylon
Feel cute, feel helpful, feel everything

Aug 1, 2025

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6 min read

Feel cute, feel helpful, feel everything

When brands get personal: Life-saving gum, star-shaped zit patches, and a pop idol's pleasure toy.

Shachar Aylon
Shachar Aylon
High-protein, high-stakes, highly aesthetic

Jul 25, 2025

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6 min read

High-protein, high-stakes, highly aesthetic

This week: protein bars sell fish, UNO opens a bar, and Wes Anderson gets very into pens.

Shachar Aylon
Shachar Aylon
Go off-brand, go off-script, go off the rails

Jul 18, 2025

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4 min read

Go off-brand, go off-script, go off the rails

Netflix builds a secret club for superfans, a newsletter celebrates delightful human weirdness, and a German thriller.

Shachar Aylon
Noel Tantinyà
Shachar Aylon, +1
Stack it neatly, love it weirdly, lose it quietly

Jul 11, 2025

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5 min read

Stack it neatly, love it weirdly, lose it quietly

Peace of mind, shrink-wrapped and ready to go. Just follow the steps.

Shachar Aylon
Shachar Aylon
Dirt shoes, wordless billboard, dream machine

Jul 4, 2025

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5 min read

Dirt shoes, wordless billboard, dream machine

A biodegradable stunt, a billboard that trusts you, and a gadget that records your dreams.

Shachar Aylon
Shachar Aylon
Silly soccer, smart snoring, serious skin

Jun 27, 2025

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7 min read

Silly soccer, smart snoring, serious skin

Cannes Lions 2025: the "small" winners with big lessons (+ celebrating 1 year!)

Shachar Aylon
Eran Nir
Shachar Aylon, +1
Say it loud, fix it fast, feel it buzz

Jun 20, 2025

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6 min read

Say it loud, fix it fast, feel it buzz

One artist hacks the freeway, Apple shakes your phone, and captions get a long-overdue glow-up.

Shachar Aylon
Shachar Aylon
AI steps into the kitchen, onto the set, and into the song

Jun 13, 2025

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5 min read

AI steps into the kitchen, onto the set, and into the song

Meet the AI tools quietly fueling flavor, film, and sound.

Shachar Aylon
Shachar Aylon
Over the rainbow, under the radar, into the bath

Jun 6, 2025

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5 min read

Over the rainbow, under the radar, into the bath

Dorothy goes digital, street art goes readable, and Sydney gets... scrubbed.

Shachar Aylon
Shachar Aylon
Painted feelings, urban mascots, and the return of the minivan

May 30, 2025

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4 min read

Painted feelings, urban mascots, and the return of the minivan

An artist makes emotion visible, shop cats run the block, and minivans go luxury.

Shachar Aylon
Ximena Keirouz
Shachar Aylon, +1
MS Paint battles, airless basketball, and game brands

May 23, 2025

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5 min read

MS Paint battles, airless basketball, and game brands

Gaming goes deep, basketball goes airless, and your cursor goes to war.

Shachar Aylon
Shachar Aylon
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Three Curious Things

Three Curious Things

Smart ideas from branding, culture, and art. Every Friday. Lightly unhinged. Never boring.

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