1. Walk the walk (or miss the ending).

A Los Angeles theater is ditching seats for treadmills at an early screening of The Long Walk. Drop below 3 mph and you're out. No refund, no second chances. The Stephen King adaptation follows 50 teenage boys in a deadly walking competition, and this screening lets audiences literally walk in their characters' shoes. Moviegoers must maintain the same pace as the protagonists or miss the ending, experiencing the physical toll that drives the story's tension.

The treadmill screening transforms a passive horror experience into something visceral and immediate. Instead of comfortably observing the characters' exhaustion from plush theater seats, viewers get a taste of what it means to keep moving when your body wants to quit. It's a fascinating experiment in empathy through endurance, where the real horror isn't the violence on screen but the creeping realization that you might not make it to the credits. The screening asks a simple question: how badly do you want to see how this ends?

2. The hotline that turns you off.

AG1 launched a late-night phone line to promote AGZ, their new sleep-supporting drink. Dial 1-855-TURN-OFF and you'll get the opposite of what those numbers usually promise: dry, academic explanations designed to bore you into blissful unconsciousness. It's a parody of sultry hotlines that trades heavy breathing for heavy science, where the most seductive thing you'll hear is a detailed breakdown of L-Theanine's molecular structure.

The campaign cleverly acknowledges what AG1's CMO calls the real enemy: Netflix, TikTok, and every other piece of technology designed to keep us scrolling instead of sleeping. It's part of a broader creative strategy that includes stunts like the "3-Hour Smoothie" guy who took forever to make a drink with AG1's 75 ingredients. The approach transforms boring facts into memorable experiences, proving that sometimes the best way to sell premium wellness products isn't through flashy ads, but by making the science itself part of the story.

3. The movie you'll never live to see.

Back in 2015, Robert Rodriguez shot a sci-fi film starring John Malkovich, finished it, and locked it in a bulletproof safe until November 18, 2115. 100 Years won't be released for another 90 years, meaning everyone alive today will be long dead before the first screening. It's a marketing stunt disguised as an art experiment, born from a partnership with Louis XIII Cognac, a brand that takes 100 years to make a single bottle. Rodriguez essentially created the ultimate delayed gratification project, where the anticipation outlives multiple generations of potential viewers.

The film exists in a strange limbo between product placement and performance art. Three teasers show Malkovich in different 2115 scenarios: steampunk, post-apocalyptic, and cyberpunk futures. But Rodriguez admits these clips have nothing to do with the actual movie. It's pure speculation fuel for a world that may not even have movie theaters by then. Will people in 2115 still understand the concept of sitting in a dark room staring at a screen, or will they just beam stories directly into their consciousness while floating in their climate-controlled pods? Rodriguez has created the ultimate critic-proof film. By the time anyone can review it, everyone who made it will be footnotes in digital archives that probably run on cognac.