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Paper internet, lunar loos, pigeon powered search

Apr 3, 2026

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7 min read

Paper internet, lunar loos, pigeon powered search

Why the next moon mission requires hearing protection in the bathroom, and the real reason Google stopped being funny on April 1st.

Shachar Aylon
Shachar Aylon
Lungs for gaming, mascots for comfort, Zillow for dragons

Mar 27, 2026

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7 min read

Lungs for gaming, mascots for comfort, Zillow for dragons

Skittles just released the world’s most exhausting controller, your software wants a hug, and World of Warcraft gets an open house

Shachar Aylon
Shachar Aylon
Loud silence, analog comeback, branding curiosity

Mar 20, 2026

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7 min read

Loud silence, analog comeback, branding curiosity

Why NPR just broke its own branding rules, why your brand should probably talk less, and the corporate calendar's biggest lie.

Shachar Aylon
Melissa Myers
Shachar Aylon, +1
Tiny mountains, expensive diapers, filthy fountains

Mar 13, 2026

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8 min read

Tiny mountains, expensive diapers, filthy fountains

My furniture was safer before kids. Huggies is proving it by putting $89k rugs in the line of fire, while Sydney’s sidewalks hide miniature mountain ranges.

Shachar Aylon
Shachar Aylon
Dopamine drops, movie props, poster shops

Mar 6, 2026

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7 min read

Dopamine drops, movie props, poster shops

Why the biggest artist on the planet isn't who you think, and why they’re using a cowbell to hack your brain

Shachar Aylon
Shachar Aylon
Wikipedia doomscrolling, history heresy, robot bees

Feb 27, 2026

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5 min read

Wikipedia doomscrolling, history heresy, robot bees

What if scrolling isn’t toxic, progress isn’t linear, and livestock are climate tech?

Shachar Aylon
Jesse Friedman
Shachar Aylon, +1
Dating AI, grocery chic, automotive souls

Feb 20, 2026

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7 min read

Dating AI, grocery chic, automotive souls

Why New Yorkers are flirting with avatars and Londoners are treating grocery carts like high fashion

Shachar Aylon
Shachar Aylon
Bootleg movies, remix mascots, vibe scrolling

Feb 13, 2026

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7 min read

Bootleg movies, remix mascots, vibe scrolling

Why an Olympian fought to be a Minion and why flour sacks are the new fine art.

Shachar Aylon
Shachar Aylon
It’s a new Dawn

Feb 11, 2026

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2 min read

It’s a new Dawn

A quick hello, a new look, and a behind-the-scenes peek

Shachar Aylon
Shachar Aylon
Costco drip, sell your soul, no humans allowed

Feb 6, 2026

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6 min read

Costco drip, sell your soul, no humans allowed

What happens when you call a "We Buy Souls" hotline?

Shachar Aylon
Shachar Aylon
97,000 notes. 2,000 degrees. 65 rings.

Jan 30, 2026

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6 min read

97,000 notes. 2,000 degrees. 65 rings.

One pianist's heartbeat, one brand's liquid fire, and one tree's final song.

Shachar Aylon
Shachar Aylon
Sodium glows, Kewpies fly, and curiosity clicks

Jan 23, 2026

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7 min read

Sodium glows, Kewpies fly, and curiosity clicks

Exploring the "lost" science of Mary Poppins, the airborne activism of the original "drop" culture, and the toddler who disrupted photography.

Shachar Aylon
Cat Thielen
Shachar Aylon, +1
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Three Curious Things

Three Curious Things

Smart ideas from branding, culture, and art. Every Friday. Lightly unhinged. Never boring.

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