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Turning fire, smog, and sugar into something unexpected

Feb 14, 2025

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5 min read

Turning fire, smog, and sugar into something unexpected

An artist sketches homes lost to wildfires, a vacuum-wielding performer turns smog into bricks, and a candy ring gets a high-end makeover.

Shachar Aylon
Shachar Aylon
Comic Sans but classy, ultras for typography, and a messy new font

Feb 7, 2025

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4 min read

Comic Sans but classy, ultras for typography, and a messy new font

One designer dares to fix Comic Sans, typography fans now have scarves, and Cheetos launches a typeface no one asked for.

Shachar Aylon
Shachar Aylon
Trapped in an office, stuck in nostalgia, and lost in a music video maze

Jan 31, 2025

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6 min read

Trapped in an office, stuck in nostalgia, and lost in a music video maze

Would you pay $20M to relive a childhood memory? Trey Parker and Matt Stone did. Plus: OK Go’s latest mind-bending stunt and Severance’s eerie marketing move.

Shachar Aylon
Shachar Aylon
Spicy secrets, sweet changes, and fresh perspectives

Jan 24, 2025

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4 min read

Spicy secrets, sweet changes, and fresh perspectives

What Hot Ones isn’t telling you, why your favorite cookie got a new name, and a fascinating annual tradition

Shachar Aylon
Jon Schafer
Shachar Aylon, +1
Mario gets you up, Spidey breaks banks, and Monument Valley evolves

Jan 17, 2025

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6 min read

Mario gets you up, Spidey breaks banks, and Monument Valley evolves

Gaming takes the spotlight: from Mario’s quirky alarm clock to Spider-Man’s costly spandex and Monument Valley’s bold new chapter

Shachar Aylon
Shachar Aylon
Skate this chair, skip this gym, and explore love hotels

Jan 3, 2025

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5 min read

Skate this chair, skip this gym, and explore love hotels

What happens when a gym bans resolutions, furniture turns into ramps, and hotels look like castles?

Shachar Aylon
Shachar Aylon
12 book covers, 11 sauces, and 8 years with Billie Eilish

Dec 27, 2024

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5 min read

12 book covers, 11 sauces, and 8 years with Billie Eilish

What makes a great book cover, a bold brand, or an enduring pop star?

Shachar Aylon
Shachar Aylon
Pet octopus, virtual food kitchens, and spotify's lukewarm wrapped (holiday edition)

Dec 20, 2024

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6 min read

Pet octopus, virtual food kitchens, and spotify's lukewarm wrapped (holiday edition)

This holiday edition gets cold, analytical, and curious with guest curator Demian Kendall

Shachar Aylon
Demian Kendall
Shachar Aylon, +1
Predicting the future, joining Squid Games, and surfing your own waves

Dec 13, 2024

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4 min read

Predicting the future, joining Squid Games, and surfing your own waves

Will following trends make your brand memorable—or forgettable? Let’s unpack the hype

Shachar Aylon
Shachar Aylon
📟, 👟, and ♟️

Dec 6, 2024

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5 min read

📟, 👟, and ♟️

Emojis are running wild: on sneakers, chess boards, and even retro pagers.

Shachar Aylon
Shachar Aylon
Australia’s most photographed man, Tame Impala's new instrument, and YouTube's time capsule

Nov 29, 2024

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4 min read

Australia’s most photographed man, Tame Impala's new instrument, and YouTube's time capsule

Sometimes, the best art isn’t intentional—it’s stumbled upon

Shachar Aylon
Shachar Aylon
50-foot marionette on fire, the cost of going to jail, and clothes with a human touch

Nov 22, 2024

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5 min read

50-foot marionette on fire, the cost of going to jail, and clothes with a human touch

What do a burning puppet, pricey jail time, and painted clothes have in common? They’ll all make you see the world a little differently.

Shachar Aylon
Shachar Aylon
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Three Curious Things

Three Curious Things

Smart ideas from branding, culture, and art. Every Friday. Lightly unhinged. Never boring.

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