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Science pending, Kevin waiting, kids writing

Oct 31, 2025

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6 min read

Science pending, Kevin waiting, kids writing

When brands ask for trust: Nike's brain shoes, Ramp's stunt, and Jolene's 6-year-old designer

Shachar Aylon
Shachar Aylon
Isolate, fabricate, contemplate

Oct 24, 2025

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6 min read

Isolate, fabricate, contemplate

Architecture as obsession: desert isolation, Hollywood illusion, and sky meditation

Shachar Aylon
Shachar Aylon
Fans finish it, memes sell it, ugly wins it

Oct 17, 2025

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6 min read

Fans finish it, memes sell it, ugly wins it

When giving up control is the smartest move a brand can make

Shachar Aylon
Shachar Aylon
11 Zlatans, 5 rings, 15 years waiting

Oct 10, 2025

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6 min read

11 Zlatans, 5 rings, 15 years waiting

Three stories about what happens when brands actually listen to their communities (and go way overboard)

Shachar Aylon
Shachar Aylon
Half a logo, dystopian parks, surveillance mirrors

Oct 3, 2025

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6 min read

Half a logo, dystopian parks, surveillance mirrors

When art stops being something you watch and becomes something you feel

Shachar Aylon
Shachar Aylon
Rigged games, rolling art, safe phones

Sep 26, 2025

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6 min read

Rigged games, rolling art, safe phones

The objects that expose our values: unattainable prizes, disappearing creativity & digital anxiety

Shachar Aylon
Shachar Aylon
Walk or leave, call to sleep, wait a century

Sep 19, 2025

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5 min read

Walk or leave, call to sleep, wait a century

Three brands that make you work for it: treadmill screenings, sleepy hotlines & generational patience

Shachar Aylon
Shachar Aylon
Cameras roll, cookies crumble, chaos calls

Sep 12, 2025

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5 min read

Cameras roll, cookies crumble, chaos calls

No scripts, no polish, no second chances: three stories of beautiful creative mess

Shachar Aylon
David Hampian
Shachar Aylon, +1
ASCII pirates, microscopic doodles, AOL logs off

Sep 5, 2025

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6 min read

ASCII pirates, microscopic doodles, AOL logs off

The humans behind the machines: tiny artists, digital rebels & the last of the patient internet users

Shachar Aylon
Shachar Aylon
Survive snakes, camp loud, don't pet bears

Aug 29, 2025

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6 min read

Survive snakes, camp loud, don't pet bears

Outdoor edition: one brand gets bit, one gets loud, and one wonders if we deserve nature at all.

Shachar Aylon
Ryan Andrist
Shachar Aylon, +1
Billboards lie, armpits bloom, gods dance

Aug 22, 2025

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5 min read

Billboards lie, armpits bloom, gods dance

This week: fake IPOs, wearable spiritualism, and a whole lot of armpit hair.

Shachar Aylon
Shachar Aylon
Readers as artists, Shaq as sculptor, Bob Ross as mystery

Aug 15, 2025

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5 min read

Readers as artists, Shaq as sculptor, Bob Ross as mystery

Turns out readers are artists, athletes are sculptors, and Bob Ross painted 1,000+ works we've never seen

Shachar Aylon
Shachar Aylon
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Three Curious Things

Three Curious Things

Smart ideas from branding, culture, and art. Every Friday. Lightly unhinged. Never boring.

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