1. Yuki finally gets her revenge.

Quentin Tarantino, the film purist who once said digital projection was the death of cinema, just directed an eight-minute animated short for Fortnite. The gaming platform revived a lost Kill Bill chapter called "Yuki's Revenge" that Tarantino cut from his original script because it was "too crazy, too violent, and just too much action." Epic Games reached out and asked if he had anything in the eight-to-twelve-minute range that could work for their platform. He did. He sent them the script. They said yes. Uma Thurman came back to motion-capture The Bride, and now a chapter that never made it past the first draft exists as a Fortnite exclusive.

Tarantino legitimizing Fortnite as a filmmaking medium marks a paradigm shift for how we think about games as venues for storytelling. This isn't a brand partnership or a crossover event where Batman shows up to sell skins. It's an actual film premiere that happens to take place inside a video game. The short also screens theatrically as part of Kill Bill: The Whole Bloody Affair, but the fact that Fortnite got it first signals something bigger: gaming platforms aren't just places to play anymore, they're becoming distribution channels and production studios that can attract serious filmmakers. If Tarantino can make peace with creating narrative work for Fortnite, expect other directors to start exploring what's possible when you combine motion capture, real-time rendering, and a platform with millions of eyeballs.

2. Branded to the core.

There's a tiny ad on your apple and marketers think it's genius. Hulu put Abbott Elementary promo stickers on grocery store apples, because apples are the teacher symbol and Abbott Elementary is a show about teachers, so naturally, why not advertise on the teacher fruit? On LinkedIn, the reaction was effusive praise: clever, intentional, perfectly executed. People posted about how smart it was to skip the pre-roll ads and just place the show "where parents and teachers would see it without even trying." Then you check Reddit and TikTok, where the response was decidedly different: "Why do I need more ads in my life?" and "Can't even buy produce without being marketed to now?"

The divide reveals something uncomfortable about how people who make ads and people who experience ads see the world completely differently. To marketers, it's clever use of ambient media leveraging cultural associations. To regular humans buying groceries, it's yet another intrusion into spaces that used to be ad-free. The sticker is creative: it makes thematic sense, costs little, generates organic sharing. But it also represents the slow creep of advertising into every available surface. It’s a reminder that LinkedIn isn’t the culture; it’s a conference room about the culture. And the people doing the applauding aren’t always the ones being advertised to.

3. The logo born from a broken flash.

A photographer's flash jammed during a swimwear shoot in 1969, and that technical failure became one of sportswear's most iconic logos. Sergio Druetto was photographing models for Beatrix swimwear when his equipment malfunctioned, accidentally creating a silhouette of two people sitting back-to-back against backlighting. That shape became Kappa's "Omini" logo: the back-to-back figures that have appeared on pitches, courts, runways, and streets for over 50 years with minimal changes.

We rarely hear about photos inspiring logos. Most are meticulously crafted over weeks of iterations, mood boards, and grid systems - designed with pencils and rulers, now made with pixels and software. The only other case I can think of is the Jordan brand, which was also born from a photograph. The company has remained remarkably faithful to that accident, making only minor updates over the decades. It's proof that sometimes the best design comes from recognizing a great accident when you see one, and having the confidence to leave it alone.

Bonus curious thing: we are banning Pinterest. Sorry not sorry.

Once a month, we shut our laptops and go look at art curated by actual humans instead of algorithms. Galleries, museums, libraries - anywhere that didn't A/B test their exhibits for maximum engagement. It's our Inspo Day experiment, and the hardest part is protecting it when schedules get packed. More on why stepping back helps most when you can least afford to on LinkedIn.