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Oliver Buchannon
Shachar Aylon
Bootleg movies, remix mascots, vibe scrolling

Feb 13, 2026

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7 min read

Bootleg movies, remix mascots, vibe scrolling

Why an Olympian fought to be a Minion and why flour sacks are the new fine art.

Shachar Aylon
Shachar Aylon
It’s a new Dawn

Feb 11, 2026

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2 min read

It’s a new Dawn

A quick hello, a new look, and a behind-the-scenes peek

Shachar Aylon
Shachar Aylon
Costco drip, sell your soul, no humans allowed

Feb 6, 2026

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6 min read

Costco drip, sell your soul, no humans allowed

What happens when you call a "We Buy Souls" hotline?

Shachar Aylon
Shachar Aylon
97,000 notes. 2,000 degrees. 65 rings.

Jan 30, 2026

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6 min read

97,000 notes. 2,000 degrees. 65 rings.

One pianist's heartbeat, one brand's liquid fire, and one tree's final song.

Shachar Aylon
Shachar Aylon
Sodium glows, Kewpies fly, and curiosity clicks

Jan 23, 2026

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7 min read

Sodium glows, Kewpies fly, and curiosity clicks

Exploring the "lost" science of Mary Poppins, the airborne activism of the original "drop" culture, and the toddler who disrupted photography.

Shachar Aylon
Cat Thielen
Shachar Aylon, +1
Sharp toys, tall tricks, soft giants

Jan 16, 2026

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6 min read

Sharp toys, tall tricks, soft giants

Why there’s a 200-foot bunny in the Alps, the "lie" of the infinite climb, and Kinder eggs with a sharp edge

Shachar Aylon
Shachar Aylon
Plastic brains, unremarkable students, ping pong hustle

Jan 9, 2026

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6 min read

Plastic brains, unremarkable students, ping pong hustle

Exploring the tension between tradition and tech: from bricks that can hear you to the man who lost everything to a foam paddle.

Shachar Aylon
Shachar Aylon
2025: the year of the human

Jan 2, 2026

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8 min read

2025: the year of the human

My favorite curious things from the past year

Shachar Aylon
Shachar Aylon
Colonel santa, perpetual ball drops, porcelain zen

Dec 26, 2025

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6 min read

Colonel santa, perpetual ball drops, porcelain zen

Why 3.5 million Japanese families eat fried chicken for Christmas, and how to watch a 365-day NYE ball drop

Shachar Aylon
Shachar Aylon
Notice the moment, quiet the noise, raise the curtain

Dec 19, 2025

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5 min read

Notice the moment, quiet the noise, raise the curtain

A case for slowing down, making it messy, and trusting the room.

Shachar Aylon
Ike Butler
Shachar Aylon, +1
Billionaire bots, listening age, fake Iceland

Dec 12, 2025

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6 min read

Billionaire bots, listening age, fake Iceland

Speaking internet: tech satire that sells for $100K, data dashboards that became culture & tourism ads that lean into conspiracy

Shachar Aylon
Shachar Aylon
Revenge served cold, tiny ads, logo accidents

Dec 5, 2025

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7 min read

Revenge served cold, tiny ads, logo accidents

Three stories about things that weren't supposed to work: rejected scripts, divisive stickers & accidental design

Shachar Aylon
Shachar Aylon
Overdo it, overthink it, outlast it

Nov 28, 2025

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6 min read

Overdo it, overthink it, outlast it

When doing too much is exactly enough: corporate satire perfected, absurd ideas crafted beautifully, and obsolete arts preserved

Shachar Aylon
Shachar Aylon
Sloppy Boars, Seoul Tacos, Protein Cults

Nov 21, 2025

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7 min read

Sloppy Boars, Seoul Tacos, Protein Cults

I may have found a loophole for guilt-free meat. Maybe.

Shachar Aylon
Alex Scarr
Shachar Aylon, +1
Loud sodas, quiet shirts, invisible portraits

Nov 14, 2025

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5 min read

Loud sodas, quiet shirts, invisible portraits

Three approaches to showing up: perform joy loudly, signal depth quietly, hide completely

Shachar Aylon
Shachar Aylon
Fake friends, digital game nights, skin-deep art

Nov 7, 2025

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6 min read

Fake friends, digital game nights, skin-deep art

Intimacy.exe: when AI, screens, and photography all want your attention

Shachar Aylon
Shachar Aylon
Science pending, Kevin waiting, kids writing

Oct 31, 2025

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6 min read

Science pending, Kevin waiting, kids writing

When brands ask for trust: Nike's brain shoes, Ramp's stunt, and Jolene's 6-year-old designer

Shachar Aylon
Shachar Aylon
Isolate, fabricate, contemplate

Oct 24, 2025

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6 min read

Isolate, fabricate, contemplate

Architecture as obsession: desert isolation, Hollywood illusion, and sky meditation

Shachar Aylon
Shachar Aylon
Fans finish it, memes sell it, ugly wins it

Oct 17, 2025

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6 min read

Fans finish it, memes sell it, ugly wins it

When giving up control is the smartest move a brand can make

Shachar Aylon
Shachar Aylon
11 Zlatans, 5 rings, 15 years waiting

Oct 10, 2025

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6 min read

11 Zlatans, 5 rings, 15 years waiting

Three stories about what happens when brands actually listen to their communities (and go way overboard)

Shachar Aylon
Shachar Aylon
Half a logo, dystopian parks, surveillance mirrors

Oct 3, 2025

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6 min read

Half a logo, dystopian parks, surveillance mirrors

When art stops being something you watch and becomes something you feel

Shachar Aylon
Shachar Aylon
Rigged games, rolling art, safe phones

Sep 26, 2025

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6 min read

Rigged games, rolling art, safe phones

The objects that expose our values: unattainable prizes, disappearing creativity & digital anxiety

Shachar Aylon
Shachar Aylon
Walk or leave, call to sleep, wait a century

Sep 19, 2025

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5 min read

Walk or leave, call to sleep, wait a century

Three brands that make you work for it: treadmill screenings, sleepy hotlines & generational patience

Shachar Aylon
Shachar Aylon
Cameras roll, cookies crumble, chaos calls

Sep 12, 2025

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5 min read

Cameras roll, cookies crumble, chaos calls

No scripts, no polish, no second chances: three stories of beautiful creative mess

Shachar Aylon
David Hampian
Shachar Aylon, +1
ASCII pirates, microscopic doodles, AOL logs off

Sep 5, 2025

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6 min read

ASCII pirates, microscopic doodles, AOL logs off

The humans behind the machines: tiny artists, digital rebels & the last of the patient internet users

Shachar Aylon
Shachar Aylon
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Three Curious Things

Three Curious Things

Smart ideas from branding, culture, and art. Every Friday. Lightly unhinged. Never boring.

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