1. Cat breaks the internet, yet again

It started with a late-night tweet from Lego. A bunch of random characters at 4am had everyone scratching their heads. An hour later, the mystery was solved: They followed up with a picture of their new Tuxedo Cat Lego set, cleverly placed on a laptop keyboard. The thread went viral, with over 14 million impressions and some press coverage.

Instead of the usual dry, corporate "new product available" tweet, Lego used humor and a touch of intrigue to generate excitement. It's a great example of how acting human on social media – a little fun, a little spunk – is what gets people engaged.

2. When renaissance is outside the faire

HBO's new series "Ren Faire" takes a page out of the "Tiger King" playbook, diving into the fantastical world of Renaissance Faires and the very real-life drama unfolding within.

Creative Director Pablo Rochat (a must-follow Instagram account, btw) created a series of hilarious posters that perfectly capture the show's spirit. The series of photos imagine knights in everyday situations: finding parking, visiting the car wash, and riding through highways and strip malls.

3. The art of mending broken Oreos

Fun little idea from Cannes (next issue will probably focus on Cannes Lions exclusively): Ever reach for an Oreo, only to find it's met a tragic demise in the bag? What if there was a way to mend those broken pieces, and your shattered heart?

Enter Kintsugi, the Oreo version. Inspired by the beautiful Japanese art form of repairing broken pottery with gold, Oreo did the same, but with cookies and cream. It's a clever way to transform a common frustration into something worth talking about.