
Hi! I'm Michael Baca, a creative lead, art director, and ex-colleague of Shachar's. But more importantly, I'm a father of two and an aging skateboarder hanging onto the ability to kickflip. Like many, my story as a creative being began in skateboard culture, introducing me to the music and art that formed my identity. Still, I am most moved by art and creative endeavors that inspire visceral emotion, feeling, and sensation. I am constantly looking for disparate things in my world experience that connect in spontaneous ways and leave a lasting impression.
If a theme for my picks had to be assigned, I suppose it would be the oddity of creativity when distilled through our uniquely personal human experience.



The intimacy of returning home.
I recently read a short novel recommended by my local bookstore by contemporary author Chloe Michelle Howarth titled Sunburn. I’m the type to watch a movie without seeing a trailer, try a restaurant without reading reviews, or read a book without knowing anything about it—If the recommendation comes from a trusted source. Sunburn wasn’t written specifically for me, but it also wasn’t not for me. It’s a beautiful, vivid story about the struggles of a young gay couple in an Irish suburb in the early 2000s. Visualizing the world the author describes is incredible, but it’s even more fascinating to see that world (or a close version of it) come to life in reality.
I came across Laura McCluskey’s photo project, Close to Home, shortly after finishing Sunburn. The contexts and stories differ, but I was instantly reminded of the heavy, gentle undertones in Howarth’s prose as I viewed McCluskey’s images. Both pieces of art felt simultaneously innocent and passionate, nostalgic and current, connected and secretive. It’s a powerful thing when disparate pieces of creative works connect with each other in a way that enhances your experience of each piece.



Portugal The Man goes K-pop.
If you’re a parent like me, there’s a 100% chance you’ve been unwillingly pulled into the world of K-Pop Demon Hunters. Don’t get me wrong—I’m (mostly) here for it, but any song or movie played hundreds of times will wear you down. Last week, my wife shared Portugal. The Man’s cover of “Golden” (one of the better songs from the movie), and I have to admit, I’m into it.
PTM’s frontman, John Gourley, and his wife Zoe have a daughter living with a rare, one-in-a-billion disease, and the idea of creating lasting art for your children is something that will always move me. Their rendition of “Golden” has been a much-needed change in our rotation—an alternative the whole family, all the way down to my two-year-old son, can enjoy and sing along to. Like my first curious thing, two worlds of art collide to form an undeniable and lasting creative experience.



Cait Opperman: how we shoot brand photography for IBM.
Cait is an accomplished commercial photographer I’ve admired for years. Recently, she began publishing YouTube videos that demystify and break down the creative process behind producing brand photography for major commercial clients. Her second—and most recent—episode goes beyond lighting schematics and crew orchestration, taking viewers inside IBM’s global research facilities alongside brilliant technologists, researchers, and computer scientists.
One particularly interesting detail Cait shares is a reference point the internal IBM research lab creative team used for the project: a photo book by Andri Pol titled Inside CERN, the European Organization for Nuclear Research. Over the course of six years, Cait’s work for IBM captures artful, understated imagery of highly complex systems and advanced technological innovation. The juxtaposition of her “office-core” aesthetic with some of the world’s leading technology research is spot-on. At a time when the line between humanity and technology feels increasingly blurred, seeing such a handcrafted—and truly human—touch woven into the project is refreshing. Give Cait’s channel and sub and consider picking up her book.

Three Curious Things is a small project from Dawn, where we explore how ideas take shape in art, culture, and brands. In our day-to-day, we help tech companies close the gap between what they are and how they’re perceived.


