1. Granola gone wild

Bear Naked Granola faced a marketing dilemma: there aren't a whole lot of new things to say about granola, especially in such a crowded space. Who the hell cares if they're "20% healthier" or have "bigger cranberries"? BORING!

So how do you cut through the noise to reach consumers? By embracing your cheeky side (pun intended), and maybe even ruffling some feathers.

Enter their 'Naked Trails' campaign. On National Nude Day (yes, it's a real thing), Bear Naked partnered with Outside Magazine to launch an '(un)official' nude-friendly trail system for freehikers. Then they followed up with a 'modesty' belt for granola and other playful accessories.

Did anyone actually hike in the buff or buy a granola belt? Probably not. But it disrupted the conversation in a quirky, brand-relevant way, leaving a strong impression.

2. Raise the bar(stool)

Advertising alcohol comes with a ton of regulations and restrictions. Standing out? Innovating? Seems impossible. Or is it?

These limitations actually push brands to "escape" traditional advertising and embrace the world of Brand Experience. Take Colombian beer brand Poker. They noticed a problem: bulky beer crates ('petacos') were hogging space in local kiosks and pubs, cramping sales.

Their solution? Transform the petacos into multifunctional furniture. Benches, snooker tables, poker tables – the possibilities were endless. More space meant more customers, which meant more brews sold. And the cherry on top? The furniture designs were open-source, downloadable for anyone with a 3D printer.

3. The feline sports network

While Grand Prix and Gold winners often steal the spotlight at Cannes, Bronze winners offer a goldmine of practical ideas you can implement tomorrow. These aren't distant north stars; they're brilliant executions that make you think 'Damn, why didn't I do this before?'

Sheba's Gravy Race campaign is a great example of that. To showcase cats' enthusiasm for their new dry food topper, they created vertical-format 'sports events' starring influencer cats, racing to lick off the product. The secret sauce? NFL and NBA commentator Ian Eagle narrating the feline action.

This is Brand Experience at its finest - engaging, relevant, and lapping circles around a generic 'best cat food' billboard. It's the purr-fect example of how Bronze Lions often outshine their flashier counterparts in real-world application.