Ketchup Con Artists, Dirty Laundry, and Electric Smoothies

Labels that expose lies, furniture that fights waste, and smoothies that electrify – this week's most curious innovations

This week, we're diving into the world of branded products. We'll explore how Heinz is turning labels into lie detectors, Ecover is reimagining furniture to combat laundry habits, and Chevrolet is blending cars with smoothies. Each story highlights how companies are solving business challenges with clever, creative solutions—proving that sometimes the best ideas come in unexpected packages.

Next week: A special edition from the Beehive State! Dawn will be jetting off to Salt Lake City for the Brand New Conference to geek out on all things branding. Expect our next newsletter to be packed with insights, featuring the top three takeaways from the speakers and talks.

1. Caught red-handed: how Heinz is keeping restaurants honest.

In the cut-throat world of condiments, some restaurants are playing dirty, refilling Heinz bottles with generic ketchup to save a buck. Customers get duped, Heinz loses millions, and everyone’s left with a sour taste. It’s a sticky situation.

But Heinz has a clever fix: they partnered with Pantone to create a custom red label on the bottle that makes it easy to spot a fake. If the ketchup doesn’t match Heinz’s iconic red, you've got an imposter on your hands. Simple, yet genius.

No tech gadgets or loyalty apps—just a splash of color that turns each bottle into its own authenticity check. It’s a reminder that sometimes the best solutions are simple, clever, and right in front of us. (Thanks Haylee Jordan for sharing this curious find)

2. The chair that's airing your dirty laundry.

Ever feel guilty about that growing pile of ‘not quite dirty’ clothes on your bedroom chair? Well, eco-cleaning brand Ecover says it's more than just clutter—it’s an environmental slip-up. But don’t worry, repeat wearers, they’ve got a solution for you. Meet the Rewear Chair, a piece of furniture with extendable arms for hanging your 'one more wear' items, without sending them for an unnecessary spin in the washer.

Ecover's clever chair isn't just about saving your clothes – it’s sparking a conversation about how we wash, wear, and waste, all while providing a stylish solution to that eternal question: "Does this shirt pass the sniff test?". So before you toss that barely worn sweater in the laundry, remember: the chair is watching, and it’s silently judging your laundry habits.

3. Move over, Hailey Bieber.

In a world where celebrity smoothie collabs are as common as avocado toast, Erewhon – LA's favorite overpriced grocery chain – has decided to throw us a curveball. Forget Hailey Bieber's strawberry glaze concoction; the latest drink to grace Erewhon's hallowed Tonic Bar comes courtesy of... Chevrolet. Yup. The car company.

Dubbed "Electric Blue," this limited-edition wellness beverage is inspired by Chevy's upcoming Equinox EV. The drink features chocho and blue spirulina, which conveniently matches the EV's signature hue. Because nothing says "I care about the environment" quite like drinking a car-themed smoothie, right?

This collaboration is part of a growing trend of brands eagerly trying to insert themselves into cultural moments, regardless of fit or authenticity. While Chevy's attempt to reach their target audience in a relevant space is understandable, the connection between electric vehicles and trendy smoothies feels tenuous at best. Either way, it's peak 2024 – where your health, your commute, and your environmental guilt can all be addressed in one fell swoop, at the right price, of course.

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