1. Lidl enters fashion scene with a flaky twist.

From croissant cookies to flat croissants, it seems like every week brings a new pastry-fueled internet obsession. Now there's a new flaky craze in town, and it’s here to carry more than just carbs. Discount supermarket chain Lidl, not content with dominating your shopping basket, is now eyeing your wardrobe with a fashionable croissant-inspired handbag. It's a clever move for a budget-friendly brand to butter up young consumers who are feeling the pinch of inflation.

This unique fashion statement was created Nik Bentel, an Italian-American artist who previously broke the internet with his pasta purse. This time, Bentel's serving up a £50 handbag that looks like a roll-top bakery bag with a croissant-shaped coin purse inside. It's like carrying a piece of Lidl's bakery with you, minus the crumbs and calories.

2. NYC’s new landmark: a pigeon.

Just when you thought New York couldn't get any weirder, along comes a pigeon the size of a T-Rex. This fall, the High Line is welcoming a new feathered friend in the form of a 16-foot tall aluminum pigeon sculpture aptly named "Dinosaur." It's like someone took all those "birds aren't real" conspiracy theories and decided to make the most unreal bird of all.

Behind this avian anomaly is Iván Argote, a Colombian artist with a knack for ruffling feathers. The artist hopes his oversized pigeon will inspire "attraction and fear" among New Yorkers. Because let's face it, that's pretty much how we all feel about regular pigeons already. Just remember: if this thing starts cooing, run.

3. From Wimbledon white to Tokyo bright.

Who knew a few bows and ruffles could make everyone forget all that "Nike is over" talk? Nike and designer Yoon Ahn have cooked up a U.S. Open outfit for Naomi Osaka that's more kawaii than Wimbledon white (check out this peek behind the scenes on Linkedin from Nike Women’s Head of Culture).

Currently ranked 88th and entering as a wild card, Osaka is swinging back into the spotlight with an outfit she calls "the best I've ever worn". The buzz around this look has been huge, with fans and fashionistas alike raving about the playful design. Available in black for night matches and green for day, plus a mini-me version for her 1-year-old daughter, she’s serving looks that could distract even the most focused opponent.

Bonus curious thing: how Dawn helped Recall find its voice.

Speaking of brands finding their groove, I recently wrapped up a fun brand messaging project for Recall - a tool that helps creatives find their files across multiple drives in seconds. The challenge was to make their brand voice as clear and helpful as their product. The twist? We found that the best approach was to stay out of the way.