1. Jony Ive reinvents the button.

Trust Jony Ive to make us geek out over… buttons. His design studio LoveFrom has teamed up with luxury brand Moncler to create a clever three-in-one jacket system that snaps together like “MagSafe for clothes.” It’s a two-part magnetic clasp that clicks shut with the most satisfying snap and pulls apart with a simple press. Like a little fidget spinner in button form.

The same thinking that brought us the iPhone's home button and the Apple Watch’s digital crown is at play here. A jacket button might seem insignificant, but it’s proof that innovation often hides in the tiniest details. For brands, the takeaway is clear: every little touchpoint, can make a difference in how people experience your product..

2. Pepsi’s nail-friendly soda can.

Hold onto your acrylics, folks. Pepsi’s Cherry Ring Popper is here to solve the age-old dilemma of "How do I crack open this can without cracking my manicure?". For those who care as much about their nails as their soda, this little gadget is pure gold. It’s part soda tab, part statement piece, and for the right audience, it's an absolute game-changer.

Pepsi really knows their audience. Sure, it might seem like a small niche, but it speaks volumes to those who care about style and self-care. It’s a sign the brand truly understands them. Sometimes, making a big splash is all about connecting with that small, but loyal, group that’ll stick with you for life.

3. Meditate together with André 3000.

Rapper André 3000 dropped his first solo album in 17 years, and it's not what you'd expect. Unless, of course, you expected a fully instrumental ambient album centered around woodwinds. Accompanying the new album, titled "New Blue Sun," is a 90-minute film that's essentially a "virtual listening session." It's André, bathed in blue light, channeling his inner zen flautist.

The first track is a 12-minute banger titled "I Swear, I Really Wanted to Make a 'Rap' Album But This Is Literally the Way the Wind Blew Me This Time." So sit back, relax, and let André 3000's woodwinds take you on a journey. Just don't expect to shake it like a Polaroid picture anytime soon.