1. Love you so much I picture your death.

Life360 is singing the song every anxious parent already knows - just louder, weirder, and animated. It starts sweet, then spirals into a show tune about organ thieves, alligators, and medieval forest kidnappings. Classic parent anxiety, just with better choreography.

It’s ridiculous, and that’s why it works. Every parent’s brain does this. The animation lets it go full chaos while staying oddly heartfelt. And it paid off, with a 33% jump in brand consideration. Turns out, telling the truth (with a chorus) really sticks.

2. Miss mary mack, now with MVPs.

Nike just released its newest campaign promoting A’ja Wilson’s first signature shoe, and it slaps. Literally. Directed by Malia Obama, the spot riffs on the hand-clap game Miss Mary Mack, remixing it into a lyrical celebration of Wilson’s rise. Packed with bounce, pride, and blink-and-you’ll-miss-it details (church pews! Dawn Staley!), it’s a joyful ode to Black girlhood and basketball greatness.

More than a product launch, it’s part of a bigger momentum shift. From Met Gala cameos to prime-time TV slots, women’s basketball is everywhere right now. Great ads don’t just reflect a wave; they help make it. A’ja’s spot proves it: fun, fearless, and impossible to ignore.

3. Macaroni necklace, hold the glue.

The handmade macaroni necklace has long been the unofficial currency of kid-to-mom appreciation. This year, Kraft decided it was time for an upgrade: a 14-karat gold noodle on a chain, made in partnership with Ring Concierge and sold for just $25.

It’s sweet, silly, and oddly touching. Turning a crusty craft project into fine jewelry taps right into childhood nostalgia, with a bougie millennial twist. Great branding doesn’t just remember the past; it polishes it until it shines.

Bonus thing: Steve Carell said what I’m thinking.

I was recently reminded of this video of Steve Carell accepting an award for The Office, where he reads a speech his wife wrote for him. It’s funny, a little too honest, and turns into a low-key love letter.

With Mother’s Day around the corner, it reminded me of my own wife (and mother of two) Michelle, holding down a million things, and still somehow laughs at my jokes. This one’s for you.