Smart ideas from branding, culture, and art. Every Friday. Lightly unhinged. Never boring.
Written by
Shachar Aylon
Connect
Mar 6, 2026
•
7 min read
Why the biggest artist on the planet isn't who you think, and why they’re using a cowbell to hack your brain
Feb 27, 2026
5 min read
What if scrolling isn’t toxic, progress isn’t linear, and livestock are climate tech?
Feb 20, 2026
Why New Yorkers are flirting with avatars and Londoners are treating grocery carts like high fashion
Feb 13, 2026
Why an Olympian fought to be a Minion and why flour sacks are the new fine art.
Feb 11, 2026
2 min read
A quick hello, a new look, and a behind-the-scenes peek
Feb 6, 2026
6 min read
What happens when you call a "We Buy Souls" hotline?
Jan 30, 2026
One pianist's heartbeat, one brand's liquid fire, and one tree's final song.
Jan 23, 2026
Exploring the "lost" science of Mary Poppins, the airborne activism of the original "drop" culture, and the toddler who disrupted photography.
Jan 16, 2026
Why there’s a 200-foot bunny in the Alps, the "lie" of the infinite climb, and Kinder eggs with a sharp edge
